Combined trends in UA and Monetization with Marc Bearman from oolo
Update: 2023-04-19
Description
In this episode Apptica Talks about combined trends in UA and Monetization with Marc Bearman, VP Commercial at oolo.
We have chatted about common UA strategies, oversaturation/consolidation of the market + startup pressure in hostile environment, state of the market and privacy pressure, apple side-loading and its potential impact, revenue diversification: move to the middle e.g. hybrid (IAP vs IAA; subscription, freemium model, cross-portfolio model), trends and a broad overview of the industry in 2023.
Key takeaways are available in Apptica’s blog.
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You can learn more about oolo on the website and get more insights in its blog.
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*Intro credit: https://pixabay.com/
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