In-App Advertising: numbers, insights and recommendations with Elmira Kenya from Easy Monetization
Description
In this episode Apptica Talks about In-App Advertising: numbers, insights and recommendations with Elmira Kenya - Business Development Manager at Easy Monetization.
Easy Monetization fine-tunes ad monetization for app publishers to boost revenue from impressions.
During our conversation we've covered a great number of topics, like current state of IAA, different IAA formats and their match with app genre, correlation between IAA and user’s engagement, the networks with the biggest traffic, challenges to keep in mind while integrating several networks, the importance of app-ads.txt, the most frequent mistakes among publishers and many more.
Key takeaways are available in our blog.
To get in touch with Elmira:
kenyaelmira@yandex-team.com
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