Creatives, tests, SKAN 4.0 and much more with Pablo Pérez González from Admiral Media
Description
In this episode Apptica Talks about creatives, tests, SKAN 4.0 and much more with Pablo Pérez González, performance marketing director at Admiral Media.
In this hot conversation Pablo brought us sun from Thailand along with valuable takeaways. We covered different formats of creatives (banner, interstitial, video, playable, native ad and fake ads), testing of creatives, TikTok as one of the most performing channel: spark ads, winning tactics and challenges; the most significant differences between SKAN 3 and SKAN 4 and trends to follow in 2023.
More insights are available in Apptica’s blog.
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You can learn about Admiral Media on the website and get more insights in its blog.
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*Intro credit: https://pixabay.com/
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