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In this episode of "Negotiate Anything," host Kwame Christian sits down with negotiation expert Seth Freeman to explore practical tools that can significantly enhance your negotiation skills. Drawing from his rich experience as a professor at NYU Stern and Columbia University, Seth discusses combining aggressive and collaborative negotiation styles, the utility of the TTT Grid, and the transformative power of the "golden minute." Together, they dive into key strategies like managing agendas, navigating gray zones, and prioritizing interests to steer conversations towards favorable outcomes. Listeners will also get a sneak peek into Seth's highly anticipated book, "15 Tools to Turn the Tide: A Step-by-Step Playbook for Empowered Negotiating," set to release on May 23rd.

What Will Be Covered:

• The importance of combining aggressive and collaborative negotiation styles.


• Introducing and explaining the TTT Grid: Topics, Targets, and Trade-offs.


• The "golden minute" and its effectiveness in shifting conversations at critical moments.

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 Buy Now Seth's Book: 15 Tools to Turn the Tide: A Step-by-Step Playbook for Empowered Negotiating

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