Connection is a hard-wired, universal feeling. It’s an innately human experience, driven by evolution. Connection enables us to live together, to communicate with each other and to express our ourselves. It impacts every aspect of our lives.

For brands and organisations, connection is a way of building long-term relationships with audiences. It fosters trust, emotional connection, affinity and retention.

So how well are brands doing? Recent research by TRA found an opportunity for brands in every industry to build deepen connections with people.

To unpack the findings, Andrew is joined by Laura Mulcahy, Head of Cultural Practice – TRA and Carl Sarney, Head of Strategy – TRA, who were both involved in conducting the research.

Explore more of the research at: theresearchagency.com/connection

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