As humans, we're hard-wired to seek out a sense of progress. As we move through life, we all look to build our own story of headway and achievement to sustain us. 

And, increasingly, we build these narratives of progress through the little daily or weekly wins we experience. The sense of improvement we feel when making our bed, cooking a meal, or extending our Duolingo streak. Things that give us a sense of control over our lives. 

In this space, there's an increasing role for brands and organisations to play – as allies in our quest for progress and success, and as symbols of how well we are travelling. 

But as we all know, this space where we turn theory into practice is the easiest bit to get it all wrong… So, what can we do to make sure we get it right? 

In this episode, Andrew is joined by Daniel Van Vorsselen, CX Lead at TRA, and Lindsey Horne, Behavioural Insights Director at TRA. 

Explore more and download the full report at theresearchagency.com/progress

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