Our interests are becoming a bigger part of how we seek belonging and acceptance in today’s world.

For brands, shared interests present a new opportunity. A way to deepen connection with their audience by tapping into shared interest networks. It’s an approach that can lead to surprisingly relevant partnerships, product launches and uncommonly interesting communications. But where does this leave customer experience (CX)?

In this episode, Andrew Lewis – Managing Director at TRA, Daniel Van Vorsselen – Customer Experience Lead, and Carl Sarney – Head of Strategy discuss the changing role of CX in a new era of connection. 

Explore more of the research at: theresearchagency.com/connection

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