Our life expectancy is increasing. But as we live longer, the significant milestones in our lives, the ones we traditionally measure our progress against, are becoming further apart. Harder to reach.    

So, we find ourselves seeking more frequent markers – the ‘little and often’ things that allow us to build a personal narrative of progress and give us a sense of control over our lives.   

Brands and organisations have a significant role to play in this space. As allies in our quest for progress and success, and symbols of how well we're travelling.  

It’s a powerful space, but only for those who can read the room – those who can tap into the cultural context and innovate to create value and meaning.   

In this episode, Andrew is joined by Laura Mulcahy, Head of Cultural Practice at TRA, and Daniel Talbot, Strategy and Innovation Director at TRA. 

Explore more and download the full report at: theresearchagency.com/progress 

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