Crafting Effective Strategies in Digital Marketing with Corey Morris
Description
In this episode of Digital Marketing Stories, host Jim Banks chats with Corey Morris, a seasoned digital marketing professional with over 20 years of experience.
Corey shares insights from his career journey, which began in 2005, and explains his progression from project management to becoming the owner of Voltage, a full-service digital marketing agency.
They delve into the importance of niche specialization, consistent strategy implementation, and the pivotal role AI tools play in modern marketing practices.
Corey discusses the idea behind his book on digital marketing frameworks and the benefits of having documented processes.
The conversation explores the dynamic nature of the industry, touching on changes in search engine dynamics, the impact of generative AI, and the necessity of staying adaptable in a constantly evolving digital landscape.
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