Are you a digital marketer, woman entrepreneur, or aspiring business owner aiming to make a real impact in the online world?

This episode is packed with actionable insights you won’t want to miss.

Michelle Thames shares her inspiring journey from being fired to becoming a self-taught marketing powerhouse, all while building a thriving online community for women over the age of 42.

Discover why carving out your own lane and leveraging your existing skills is the key to sustainable business success - especially in male-dominated industries.

Learn how Michelle:

• Helps women monetize their expertise using social media, email marketing, and non-cookie-cutter strategies
• Builds tight-knit, supportive communities—through weekly coaching calls, exclusive webinars, mastermind events, and luxury retreats
• Utilizes short, fuss-free podcast episodes (more than 500 of them) to deliver value and practical tips you can implement right away
• Maintains authenticity and demonstrates her credibility by “being in the trenches” and leading by example
• Navigates challenges, pivots through economic changes, and finds fulfillment by pursuing passion over profit
• Experiments with new platforms like Substack to enhance audience engagement and monetization

Key Takeaways for Marketers & Entrepreneurs:

• The importance of visibility - how to get noticed, attract clients, and build your authority online
• How community-driven support accelerates learning, resilience, and business growth
• Why batching content, systematising networking, and taking care of your mindset are crucial for long-term success
• The vital need to build client relationships that are genuine, not just transactional
• Strategies for leveraging new digital platforms to boost reach and revenue

It's a great episode you don't want to miss it.

Tools Used To Help Make The Show

• Spotter Studio - The all-in-one YouTube Ideation Suite
• Castmagic
• Descript - Video editing, filler word removal
• Opus Clips - Create short video clips using AI

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