In this episode of Digital Marketing Stories, host Jim Banks chats with Grace Clemens, a digital marketing expert hailing from the United States, but currently based in Barcelona, Spain.

We delve into Grace's career journey, focusing on her e-commerce expertise and the significance and value of digital marketing audits for e-commerce brands, nonprofits, and B2B companies.

Grace explains in detail her audit process, stressing the importance of branding consistency, purposeful content across multiple platforms, and effective email automation.

We discuss challenges and opportunities in digital marketing, including the role that AI, community management, and multi-channel strategies have to influence brands overall success.

Grace offers valuable insights on how businesses can optimize their marketing efforts and maintain a strong multi-channel presence amid challenging social media dynamics.

A must listen episode for digital marketing practitioners.

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