In this LMScast, According to Matt Medeiros, The WP Minute is changing profoundly from being a WordPress news and community site to a resource for agencies and freelancers that is more value-driven and instructive.

At first, The WP Minute concentrated on reporting on upcoming WordCamps, community conversations, product releases, and WordPress-related information. Though such information is useful, Matt found that just a small percentage of people roughly 10,000 English-speaking WordPress aficionados worldwide are really interested in this kind of “inside baseball” news regarding Automattic, leadership changes, and local politics.

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Matt made the decision to return his attention to the primary audience WordPress freelancers and agency owners with whom he had initially established a connection through his previous project, The Matt Report, after realizing the limits of that specialized audience. He wants to help these professionals navigate challenges in today’s landscape, especially as artificial intelligence and economic pressures change the way agencies and independent creators work.

The first course created using LifterLMS for The WP Minute, which focuses on assisting users in selecting the best WordPress hosting company, was released as a result of this development. By actively assisting individuals in learning and applying the knowledge he shares, online courses allow Matt to develop a deeper connection with his audience.

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Episode Transcript

Chris Badgett: You’ve come to the right place if you’re looking to create, launch, and scale a high value online training program. I’m your guide, Chris Badget. I’m the co-founder of LifterLMS, the most powerful learning management system for WordPress. State of the end, I’ve got something special for you. Enjoy the show.

Hello, and welcome back to another episode of LMScast. I’m a little rusty because I’ve been doing a lot of solo episodes, but he’s back on the show. I think this is appearance number six, seven, or eight. It’s Matt Maderis. He’s from Gravity. He’s from the WP Minute. Matt has a lot of projects and has been a big personality in the WordPress community and entrepreneur community for a long time.

Before we get into it, just first welcome back on the show, Matt. 

Matt Medeiros: Thanks for having me, Chris. I was here on episode 500. I think we were talking about podcasting and the value of that. So excited to dig into a different topic today. 

Chris Badgett: Yeah. I noticed you launched a course with lifter LMS on the WP Minute.

I believe it’s the first course on the WP Minute. It’s about. Hosting and how to choose the right and best WordPress host. Before I summarize it, why don’t you tell us all about it? What’s the story? Why courses for the WP Minute, which has always been more of news newsletter kind of stuff, like where did this need for courses emerge?

Matt Medeiros: Yeah, there’s a few challenges at play for my business at the WP Minute, and of course with WordPress content and with WordPress. And so I’m trying to tackle all of that with this slow, methodical shift with what’s happening at the WP Minute. But you’re right, it’s always been about more like that community focus, like what’s happening in WordPress.

A lot of it lent to news. A lot of it lent. To what the community’s up to what’s happening at Word Camps, product updates, et cetera. But WordPress News Media is a challenging space to say the least. The WP Minute was supposed to be a reprieve for me. When I got into back into the workforce page, Lee Casto and now gravity Forms, I was trying to dial down all of the overhead of running.

A bunch of content while having a day job and having kids. And it started off really small and then as I do with a lot of things, it just piled on the snowball effect of rolling down the hill and doing more content, doing more media started to expand. And the challenge with WordPress news and content is not a lot of people really care about it, right?

Not a lot of people really care about. The inside baseball of what’s happening with automatic and leadership and what’s happening to the community. Those of us that do care, really care. But I’ve always said there’s like this 10,000 English speaking people across the world who actually care about the type of content that I’ve been producing With the WP Minute for the last, I don’t know, three and a half-ish years, four years.

There’s been this shift halfway through the year of getting back to, or a little bit more than halfway through the year, getting back to the roots of what I was doing with the MAT report, which was like really focusing on. The WordPress freelancer and agency owner and diving back into that space because when I started the MAT report, the big thing that was happening and why I was really covering agency life and WordPress was massive financial crisis in 2007 and 2008, and a bunch of people started getting into services