Victor Julio Coupe reveals in his LMScast interview with Chris Badgett that his strategy for sales, particularly in the SEO space, differs much from the conventional, hard-pitch method.

According to him, the market is already weary of frequent outreach via email, LinkedIn, and other platforms, frequently from independent contractors or even artificial intelligence (AI)-generated profiles. He discovered that, regardless of language or location, cold pitching rarely succeeds as a result of this saturation.

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Rather, Victor focused on connection and honesty to build his career. Instead of using forceful sales tactics, he spends time listening, building relationships, and asking prospects straightforward but insightful questions like “How are you doing?” This makes individuals feel at ease enough to talk about the true state of their companies, which inevitably sparks discussions about possibilities and requirements.

Additionally, he highlights that sales isn’t always about making a purchase; sometimes it’s about honoring current relationships, learning from others, and politely moving on when a fit isn’t found. Victor believes that his sincere, people-first approach sets him apart from the competition and fosters enduring trust in the sales process.

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Episode Transcript

Chris Badgett:  You’ve come to the right place if you’re looking to create, launch, and scale a high value online training program. I’m your guide, Chris Badget. I’m the co-founder of lifter LMS, the most powerful learning management system for WordPress. State of the end, I’ve got something special for you. Enjoy the show.

Hello, and welcome back to another episode of LMScast. I’m joined by a special guest. His name is Victor Coupe. Victor is an expert in sales. He’s an expert in SEO. We’re gonna dive deep, particularly on sales today, what it is, how to do it, how to do it differently than you think you have to do it. But first, welcome to the show, Victor.

Victor Julio Coupe: Thank you, Chris. 

Chris Badgett: How are you doing, my friend? Really great. I had so much fun with you when I was on an episode with you and I loved your energy and I thank you. I’m a talent scout. It is just something I do and I was like, this guy, is obviously great at sales, but just at a high level, for the agencies out there building LMS sites for clients or the course creators and coaches, they have a product or a service they need to sell.

What is sales like? How do you define it in a way that is probably different than what people are thinking? Perfect. I 

Victor Julio Coupe: think especially in the SEO world sales is a very delicate talk and conversation overall, and I’m gonna give you a very quick rundown as to. Then I can come back to your question.

I decided to join the SEO world last year, so I’m not even a full you even presented me as a, as an expert. Thank you so much. Why? I’m not, I’m just a guy who likes to talk, likes to relate to people, likes to listen, and to really pay attention to what they’re saying. And as a bonus, I sell. That’s how it works for me.

That’s how it’s been working for almost, oh my God, I think seven years that since I started doing this, but. Again, the sales, talking to agencies, talking to people in SEO that might be listening to us right now, sales is very delicate because I don’t know exactly when this started, but when I got into the market it was already a thing.

You have a lot of freelancers, especially over on LinkedIn, connecting daily to a lot of people. And once you click accept, you’re gonna start being slapped all over your face with their pitches. So it’s very aggressive in a way that a lot of the market right now is exhausted. Really. They’re exhausted of going to LinkedIn and seeing those profiles that are, you see they have some common things in between them, usually.

It’s younger people, usually they don’t have a lot of information over on their LinkedIn account. Right now, you are able to find AI generated accounts, so AI faces, there is a human being behind it, but it’s not gonna be like Victor, it’s gonna be somebody else. So the SEO world, especially when we talk about selling SEO services, selling links, which is a huge product inside of the SEO market, is a very, as I said, delicate one, people are exhausted.

People receive emails, dms, even sometimes phone calls in a daily basis. So how I did it to. How can I say, separate myself from most of the noise. It looks counterintuitive, but I just stopped trying to sell. I stopped pitching. Of course, there is always a moment where you can, and you should, the elevator pitch, the thing where it’s okay, give me a 20 seconds pitch.

That’s a good thing for you to practice. And sometimes on elevators, that’s a good moment for you to literally pitch somebody. But I learned from my own use and my own time and efforts, spending hours and days outreaching people both on email and on LinkedIn to try and s