In this LMScast, Alex Standiford from Siren Affiliates shared, developing incentive affiliate systems that compensate affiliates, instructors, and content producers according on performance, engagement, and conversions is the secret to increasing the number of courses and memberships sold.

Instead of using a single one-size-fits-all approach, course authors may build up many tailored programs by using Siren Affiliates in conjunction with LifterLMS. In addition to offering beginner-friendly programs for new promoters, this enables you to provide bigger commissions to professional affiliates. With the help of the platform’s multi-instructor revenue sharing feature, instructors can earn royalties automatically based on lesson completion, course engagement, or subscription performance.

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They can also choose to promote their courses as affiliates and receive additional commissions.

In order for numerous contributors affiliates, content producers, or instructors to concurrently get rewards for increasing traffic, generating leads, or closing deals, Alex highlights the need of stacking incentives. You may create incentive programs that drive frequent launches, transform cooperation into growth, and take advantage of seasonal events like Black Friday to increase sales by utilizing coupon-based monitoring, event-based triggers, and customizable payout criteria.

Additionally, Alex points out that this strategy is quite flexible for different business models. Like partnership income sharing, content platforms, and e-commerce royalties, making it an automatic and scalable method to expand your online business without depending only on advertisements.

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Episode Transcript

Chris Badgett: You’ve come to the right place if you’re looking to create, launch, and scale a high value online training program. I’m your guide, Chris Badget. I’m the co-founder of LifterLMS, the most powerful learning management system for WordPress. State of the end, I’ve got something special for you. Enjoy the show.

Hello, and welcome back to another episode of LMS Cast. Today I’m joined by a special guest. He’s back on the show. It’s Alex Standford. He’s from Siren Affiliates. You can find that@sirenaffiliates.com. By the way, if you’re watching this live there is a special Black Friday discount that Siren is doing.

It is 70% off. The coupon code is Lifter 25, so L-I-F-T-E-R two five. And you can get started with an incredible affiliate platform. But the great thing about Siren is it’s not just an affiliate platform. Alex has developed something that. Allows you to really create any kind of incentive program you can think of.

The more I learn about it and understand it, my mind is blown. It happens whenever somebody gets into siren. We’re gonna get into that today, but first, welcome back on the show, Alex. 

Alex Standiford: Hey Chris. Thanks for having me. I’m glad to be here and it’s great to see you again. 

Chris Badgett: Yeah. It’s I love talking to you as a friend, but also the way that you think about incentive programs.

It is just fascinating and not only think about it, but you’ve literally solved it for learning management systems, sites, e-commerce, content creators. There’s all this stuff you can do. I know we talk about affiliates because that’s something that’s pretty well under. Understood. And we’re recording this in the middle of November, so this is Black Friday season.

Let’s just start with talking about. What people can do to set up an affiliate program and why Black Friday matters. Why event based sales like Black Friday. It’s not the only time of year you can run a sale. But how to work with affiliates to just get more traffic, sell more courses and memberships.

Alex Standiford: Yeah. Okay. I’m a big fan of Launch, launching frequently, launching often, launching early and I don’t necessarily mean just, your initial product launch. An initial launch, launching this podcast episode with you, or launching a cross promotion with other people doing an integration with another company or another plugin in my con in my case with Siren.

Obviously I’m using Siren myself, so obviously I’m thinking about it in that context. But the point is I’m very big on launching. And whenever I launch things, I love to launch them with somebody else so that I can borrow their microphone, I can borrow their email list, I can leverage the audience that they have worked hard to attract, to be able to grow my own business, and then also incentivize them to do so and give them something in return.

And that’s basically the fundamental. Value behind creating a really well thought out, really well designed, intentionally designed affiliate program. Because it lets you, not only are you able to grow your own business, but you’re able to also pay people who you like and trust and personally work wi