Episode Summary:

With SEO algorithm changes impacting website traffic and social media reach feeling unpredictable, it’s more important than ever to build parts of your business you truly own. 

In this episode, I’m joined by copywriter and marketing strategist Emily Baksa, who helps food bloggers turn what they already have into profitable digital products. Emily guides clients through simple, strategic launches... no big rebrands, no expensive new course builds, just low-cost, high-value products that solve real problems and generate real income for creators.

We dig into the strategy behind small (but mighty offers), the tech and email setups that make selling seamless, and the mindset shifts you need to start charging for your expertise with confidence. If you’ve been wondering whether creating a digital product is worth it, or how to do it without scaring off your audience, this conversation will give you the clarity (and courage) to take that next step.

In this episode, you’ll learn about:

• How to identify a profitable product idea using content you already have
• Ways to test what your audience actually wants (and will pay for!)
• How to price low-ticket offers for maximum reach and impact
• Mindset shifts to overcome discomfort around selling
• Why building an email list and creating your own products gives you long-term stability 

Check out this episode's blog post 

Connect with Emily:

Emily's free resources
Instagram

Resources Mentioned:
Free mini coaching call 

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert