Episode Summary:

“If you’re only writing the kind of emails you’d want to read, you’re leaving money on the table.”
- Allison Hardy

Writing sales emails is a CRAFT, but it also needs to generate RESULTS, right?

Thing is: not everyone buys for the same reasons, so if you want to sell more confidently (and serve more people), you need to write for what your different types of buyers actually need to hear and what they’ll respond to. 

In this episode of Happy Subscribers, I’m joined by fellow email marketing strategist Allison Hardy, creator of the Six Figure Secrets Podcast, to unpack the seven emails every sales sequence needs and how to align each one to a different buyer type on your list.

We break down what motivates different buyers to take action, how to address their specific questions or hesitations, and why your sales sequence should never speak to just one kind of buyer.

In this episode, you’ll learn about:

• The 7 buyer types on your email list and how to write emails that speak to each one
• Why telling simple, relatable client stories builds trust with skeptical buyers
• How to make your emails feel personal and approachable without oversharing
• The role of a lead magnet in attracting the right people
• Allison's two primary suggestions for list growth leading up to a launch

Check out this episode's blog post 

Connect with Allison:

Allison’s Six Figure Secrets Podcast 
Allison's Instagram
Allison's $80k Email Template

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert