Episode Summary:

In this episode of Happy Subscribers, I’m joined by Bree Pair — creator coach, founder of Thrive, and email marketing fangirl — to talk all things email list growth, mindset, visibility, and the role data plays in making smarter decisions AND how it actually allows us to be more creative. 

We explore how creators can find stability (and financial freedom!) in email marketing, what numbers to pay attention to, and how to avoid the cycle of constant creation that leads to burnout. Whether you’re a blogger, influencer, coach, or online educator — Bree’s insights will help you use your email list more strategically while still showing up as your true self to connect authentically with your subscribers.

In this episode, you’ll learn about:

• What data actually matters when it comes to growing your email list (hint: it’s not just your conversion rate)
• The definition of “leading” and “lagging” KPIs (key performance indicators) — and how knowing the difference will change your outlook on growth
• Why obsessing over open rates and click-throughs can kill your creative momentum — and what to obsess over instead 
• The mindset shifts creators need to show up confidently in their emails and get SEEN
• Why storytelling — even short and simple mentions of personal details — builds trust and connection with your audience (guys, Bree gives us examples!!)

Check out this episode's blog post 

Connect with Bree:
Thrive Together Website
The Thrive Podcast for Content Creators
The Visibility Marketing Game 

Episode Resources:
We Need Your Art by Jenni Marie 
Free Mini Coaching Call Application 

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Book a FREE Discovery Call 

Instagram @alleagrummert