Episode Summary:

“What do you actually want your email list to do for you and how do you want to show up for them?” - Becky Mollenkamp

Let’s be real: choosing an email platform can feel like a techy tug-of-war. Do you pick a platform built for list growth and discoverability (like Substack)? Or do you stick with a tool designed for long-term sales and automation (like Kit)?

In this episode of Happy Subscribers, I’m joined by feminist business coach and serial podcaster Becky Mollenkamp, who uses both Substack and Kit to help you think more strategically about which platform actually works for you, your audience, and your business goals.

Tune in to get a true “inside look” at the what and why between these two competing platforms!

In this episode, you’ll learn about:

• Why Becky left Kit for Substack and why she came back to Kit later
• The hidden downside of paid newsletter models (and what no one’s really telling you)
• What makes Substack feel more like social media than email marketing
• Why you don’t have to use every bell and whistle of an email platform to “make it worth” the cost
• How to define success for your email list (no matter which platform you choose) based on the content and goals of your business

Check out this episode's blog post 

Connect with Becky:

Becky’s Website & Email List
Feminist Founders on Substack
Assigned Reading on Substack
Feminist Podcasters Collective

Episode Resources:

Email Strategy Playbook
Book a FREE call with Allea

Coaching Programs & Services:

Maximize Your Marketing - For those who need an in-house CMO (Chief Marketing Officer) to help you build sustainable email and promotional strategies, engage your subscribers, and grow your business and bottom line that otherwise is untapped potential.

The Duett Debut - Done for you email copywrting & automation setup 

Ready, Set, EMAIL - Quick & custom email setup to grow and send your newsletter fast

Instagram @alleagrummert