DGS 287: Creating Property Management In-Person Events and Conferences
Description
The property management industry is no stranger to conferences and in-person events, but have you ever thought about creating an event yourself?
In this episode of the #DoorGrowShow, property management growth experts Jason and Sarah Hull discuss the behind-the-scenes of putting on a live event or conference and all the pros and cons of doing so.
You’ll Learn
[04:39 ] Learning from Past Mistakes and Failures
[15:32 ] Getting Back in the Saddle: DoorGrow Live
[21:07 ] What Goes Into Creating a Conference?
[30:31 ] The Magic of In-Person Events
Quotables
“I think being able to just connect with people, making sure that people know who you are and what you do, I mean, it's really valuable.”
“When you've got a room full of people who are in the same sector, in the same industry, there's so much knowledge in that room.”
“When you're connecting with other people that are like you, that are growth minded and you both share an industry and a share a business model, like it really helps you grow.”
“Your business is the sum of the five property management business owners you as a business owner are most connected to.”
Resources
Transcript
[00:00:00 ] Jason: When you're connecting with other people that are like you, that are growth minded and you both share an industry and share a business model, like it really helps you grow.
[00:00:08 ] Jason: Your business is the sum of the five property management business owners you as a business owner are most connected to.
[00:00:13 ] Jason: Welcome DoorGrow property managers to the Property Management Growth Show. If you are a property management entrepreneur that wants to add doors, make a difference, increase revenue, help others, impact lives, and you are interested in growing in business and life. And you're open to doing things a bit differently, then you are a DoorGrow property manager. DoorGrow property managers love the opportunities, daily variety, unique challenges, and freedom that property management brings. Many in real estate think you're crazy for doing it.
[00:00:42 ] Jason: You think they're crazy for not because you realize that property management is the ultimate, high trust gateway to real estate deals, relationships, and residual income. At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the BS, build awareness, change perception, expand the market, and help the best property management entrepreneurs win.
[00:01:06 ] Jason: We're your hosts, property management growth experts, Jason and Sarah Hull, the owners of DoorGrow. Now, let's get into the show. All right.
[00:01:14 ] Sarah: Woo!
[00:01:15 ] Jason: So first, you'll have to excuse if I sound a little nasally today, because I have a cold, which doesn't happen often. And I might have given it to Sarah. I don't know.
[00:01:25 ] Sarah: My sinuses just feel weird.
[00:01:27 ] Jason: So.
[00:01:27 ] Sarah: So thanks.
[00:01:28 ] Jason: Yeah.
[00:01:29 ] Sarah: Thanks for that.
[00:01:30 ] Jason: Okay, so.
[00:01:31 ] Sarah: Appreciate it.
[00:01:32 ] Jason: You keep kissing me. I'm not kissing you. Like I'm not trying to get you sick.
[00:01:35 ] Sarah: He's not kissing me.
[00:01:36 ] Sarah: She can't resist.
[00:01:37 ] Sarah: Does anybody believe that? Nobody believes you. Nobody should.
[00:01:40 ] Jason: I'm sick. You keep coming up to me.
[00:01:42 ] Jason: I'm like, you want this? Obviously she does, guys. Obviously.
[00:01:46 ] Sarah: Oh brother.
[00:01:47 ] Sarah: Alright.
[00:01:48 ] Sarah: What a great episode. What a great kicker offered.
[00:01:51 ] Jason: So I might be coughing and I apologize. Alright, so what we're talking about today is we thought we'd give you a little bit of behind the scenes into us creating an event and us doing DoorGrow Live, getting prepped and prepared for this. You know, we put an entire year into getting this thing going and getting this prepared and promoting it, finding speakers.
[00:02:15 ] Jason: And so let's chat a little bit about some of the behind the scenes stuff.
[00:02:19 ] Sarah: Yeah. So one of the things that I wanted to talk about is kind of everything that really goes into it behind the scenes that when you go attend an event, you just don't notice. You just don't like realize a lot of the times, unless you're used to running events.
[00:02:35 ] Sarah: And once you start running an event, go run one event and then you will attend every other event differently. For example, when we go to, you know, Aaron's events, or Funnel Hacking Live, my brain is constantly going, like, operationally, this must be a nightmare. How on earth are they coordinating all of this?
[00:02:56 ] Sarah: It's just insane. Because I know how crazy it is with our conferences, and we don't yet have thousands of people there. We will, at one point. But, man, there's just so much that goes into it. So, If you're ever considering running events, and I think that for property managers and for anyone who's a real estate agent or investor, I really think events are something that you should at least look into. And it doesn't have to be this big crazy event where, you know, you spend 25- 30 thousand dollars like we do and that's kind of like a low budget, you know. That's like you'll blow through that real quick. It doesn't have to be anything like that and it definitely doesn't have to be this, you know, this big crazy promoted thing you can do your own version of events like in a very different way, back when I was in property management, you know, we would do some little networking events and they were nowhere near the size, but also nowhere near the cost, but they can be really beneficial for you to do. So I think if you haven't experimented with that, then maybe get some tips and pointers and check it out. Like try it, experiment and see what happens. Because for me, it was really great to just be connected. So there's that saying, "your net worth is in your network," and I think being able to just connect with people, make sure that people know who you are and what you do, I mean, it's really valuable. So if you're a property manager and you haven't done a little in person event yet, then perhaps you might want to try. And we're going to talk a little bit about, you know, what goes into like a bigger event the way that we run them. So why don't you give them some background?
[00:04:41 ] Sarah: When was your first? Your first DoorGrow Live was pre-Sarah, the pre-Sarah DoorGrow age, I think it was it 2018?
[00:04:49 ] Jason: Yeah. 2018. 2018. Yeah. Yeah.
[00:04:51 ] Sarah: Okay. Can you talk about you know, what was the first DoorGrow Live like?
[00:04:57 ] Jason: Oh man. Yeah. And if you want to get a visual of this, you can go to, I think it's photos.doorgrow.Com and we have photos of all of our different major events. You can go back to 2018 and there's a nice photo of me and Mike Michalowicz there. And so we brought in some big, you know, for me, they were big speakers. Some people that I really looked up to and that I got a lot of value from.
[00:05:22 ] Jason: So, coach, authors, you know, people that I had worked with. And so, it was a big deal. We spent, I think we spent about $115,000. Putting that event together because I wanted to do it, right. I didn't want my first event to be Mickey Mouse or cheap or you know, whatever So I wanted to do a really good job and I thought well, "and we'll sell tickets to make up for it." We did. We sold about a hundred and fifteen tickets at around, I think $1,000 a pop.
[00:05:53 ] Jason: And I have a whole podcast episode I did on this. I call it my $2 million mistake because we were growing at a pace of, we were doing about a million in revenue a year and we were growing at a pace of about 300% percent at the time we were growing really quickly. We had a lot of momentum, and I decided to do this big conference. It was a little bit of an ego thing. Like it was like kind of a dream that I wanted to feel cool and be on stage and it was super stressful. The event went really well. People liked it, but I was massively stressed during it. And then I didn't do another one for how many years? I don't know.
[00:06:29 ] Sarah: Yeah, that was his first and only and then like canceled it
[00:06:33 ] Jason: I was like, "I don't think I'll do that again."
[00:06:35 ] Sarah: Yeah.
[00:06:36 ] Jason: I mean I didn't realize everything that goes into it. I'm sure people were watching me start my first conference from the sidelines who have done events in the space were like, "good luck, bro," because they know how hard it can be.
[00:06:47 ] Jason:
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