DGS 291: How to Guarantee Failure for Your Property Management Team
Description
If you were managing a football team and you had someone with the skills to be a star quarterback, would you have them be a kicker?
In this episode of the #DoorGrowShow, property management growth experts Jason and Sarah Hull discuss the pitfalls of having dual roles in your property management business.
You’ll Learn
[01:26 ] How to Guarantee Your Team Will Fail
[06:19 ] Why Dual Roles Often Do Not Work
[09:17 ] Set Your Team Members Up for Success
Quotables
“It's never ideal when we have a dual role, but it is possible in certain cases.”
”Most entrepreneurs, we can do this, we can shift and balance back and forth. The problem is that then we think that's normal. And we expect other people to be able to do that.”
“We make the mistake as entrepreneurs of assuming other people think the way we do.”
“You probably could wear 10 different hats in your business, but you don't enjoy doing probably half of them at least.”
Resources
Transcript
[00:00:00 ] Sarah: If you have a star quarterback...
[00:00:02 ] Jason: yes.
[00:00:03 ] Sarah: And that quarterback...
[00:00:03 ] Jason: super sharp
[00:00:04 ] Sarah: can put that ball anywhere on the field with pinpoint precision,
[00:00:08 ] Jason: right?
[00:00:09 ] Sarah: Are you going to take that quarterback and make him the kicker?
[00:00:12 ] Jason: All right. We are Jason and Sarah Hull, the owners of DoorGrow, the world's leading and most comprehensive coaching and consulting firm for long-term residential property management entrepreneurs. For over a decade and a half, we have brought innovative strategies and optimization to the property management industry. At DoorGrow, we have spoken to thousands of property management business owners, coached, consulted, and cleaned up hundreds of businesses, helping them add doors, improve pricing, increase profits, simplify operations, and build and replace teams. We are like Bar Rescue for property managers. In fact, we have cleaned up and rebranded over 300 property management businesses, and we run the leading property management mastermind with more video testimonials and reviews than any other coach or consultant in the industry.
[00:01:02 ] Jason: At DoorGrow, we believe that good property managers can change the world, and that property management is the ultimate, high trust gateway to real estate deals, relationships, and residual income.
[00:01:12 ] Jason: At DoorGrow, we are on a mission to transform property management business owners and their businesses. We want to transform the industry, eliminate the bs, build awareness, change perception, expand the market, and help the best property management entrepreneurs win. Now let's get into the show. Alright.
[00:01:26 ] Jason: Sarah, what are we talking about today?
[00:01:29 ] Sarah: We are going to talk about how you can almost guarantee that your team will fail.
[00:01:34 ] Jason: Guaranteed failure. And the method to do this- yes- we call dual role...
[00:01:40 ] Sarah: oh.
[00:01:41 ] Jason: Team members...
[00:01:41 ] Sarah: yes.
[00:01:42 ] Jason: Right? So and so, what's the scenario? What do we mean by dual role? And it's pretty common.
[00:01:48 ] Sarah: I see it quite a bit.
[00:01:50 ] Sarah: Yeah. Do you see it a lot?
[00:01:51 ] Jason: Yeah. I mean, do you want me to explain the idea or you want to explain what you see?
[00:01:55 ] Jason: No, I just want to know if you see it a lot.
[00:01:56 ] Jason: Yeah. I see a lot of people make this mistake when hiring. I don't see it work
[00:02:01 ] Sarah: Well, no.
[00:02:02 ] Jason: And I see people try to do it, but I see a lot of failure.
[00:02:06 ] Jason: I've seen companies with, I talked to one the other day with 6,000 doors, which was kind of trying to do a dual role. And I've seen lots of startups try to do more than just two roles. They're trying to get somebody that's like them. They're like, I just need to find the clone. I call that the clone myth, like that's the earliest stage of hiring, the biggest mistake.
[00:02:26 ] Jason: They're like, I just need somebody that can do 10 roles, 10 things. Someone just like me as an entrepreneur that would love to work for me, unlike an entrepreneur. Right. So how about you? You've helped a lot of our clients with hiring. So what what comes up?
[00:02:41 ] Sarah: So usually, and let's just backtrack and say, alright, by dual role.
[00:02:47 ] Sarah: Yeah. What we mean is, Hey, I need to hire someone and they're going to do this and that. So they're going to do, you know, sales and manage the doors. They're going to do the operations and like help me with the team and stuff and then also they're going to be a property manager or a maintenance coordinator or whatever.
[00:03:08 ] Sarah: Yeah. So take two roles that are not the same thing and mash them together, and this is what we mean by dual role. And this situation gets aggravated significantly if those two different roles are also two different personality types.
[00:03:26 ] Jason: Yeah.
[00:03:26 ] Sarah: So if you have someone who's going to do operations and function as an assistant.
[00:03:32 ] Sarah: Okay. I mean, it's not ideal, but it's possible. Yeah. It's possible. If you have someone who's going to function as like a sales appointment setter and a closer or, and a BDM. It's possible. It's never ideal when we have a dual role, but it is possible in certain cases.
[00:03:52 ] Sarah: Okay. Where it never works out is what all entrepreneurs think is, "oh, I'm like that. I can do that." Yeah. So somebody else should be able to do that too. Well, I can shift in and out of different roles and in and out of different personality types, and I can turn it on and off like a light switch when I need to, so then that means everybody can, and it's not true. We are very unique in that.
[00:04:17 ] Jason: Yeah.
[00:04:17 ] Sarah: So I can also turn it on and off, like light switch when I need to get into something, I'm like, okay. Like let's go. And then when I'm done, I'm like, oh, okay. Get out of that. And I kind of shift back to my natural normal state.
[00:04:30 ] Sarah: So if any of you guys see me ever in person. That is not my natural normal state. It's just not because it's so high energy. Especially at something like a DoorGrow Live event. Yeah. Like after DoorGrow Live, I crash for about two days, like two full days. This is true. I'm done. I am done. I sleep for like 15 hours, 16 hours straight because I've spent too much time in my opposite.
[00:04:54 ] Sarah: Yeah. And most entrepreneurs, we can do this, we can shift and balance back and forth. The problem is that then we think that's normal. And we expect other people to be able to do that, and most people cannot do that.
[00:05:07 ] Jason: Yeah. The mistake that a lot of us make, like you said, is we make the mistake as entrepreneurs of assuming other people think the way we do.
[00:05:15 ] Jason: Entrepreneurs do this all the time. They assume other people are money motivated, so they try to bonus them or compensate them with money. Most people are not actually. They assume that people are adaptable and can just wear lots of different hats and be entrepreneurial like that way, but that's also not generally the case.
[00:05:34 ] Jason: And if they are adaptable, usually they go start their own business. So they leave, and I've seen a lot of property managers steal doors from their employers, so their employer's basically just training their next replacement.
[00:05:47 ] Jason: I love, I think when we don't put the dogs away during a podcast, and I'm being super sarcastic right now.
[00:05:52 ] Sarah: Yeah. Well, I did say this was going to be a quick podcast, but the food...
[00:05:56 ] Sarah: so maybe this is a sign we should wrap it up. Yeah, the food that you ordered is probably...
[00:06:01 ] Jason: Oh yeah. I ordered some food.
[00:06:02 ] Sarah: ...being delivered right now because it's like six o'clock on a Monday right now. Which is great.
[00:06:07 ] Jason: They're protecting us from the food.
[00:06:09 ] Jason: So, while we've got a chorus of dogs in the background.
[00:06:12 ] Sarah: They're just confirming.
[00:06:13 ] Jason: Yeah.
[00:06:14 ] Sarah: They're like, definitely they agree with us. Don't try to hire two different people. So here's the idea.
[00:06:19 ] Jason: Let's break this down real quick and then we'll wrap up because the dogs are going insane, but. People do not have split personalities that you want to hire.
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