The biggest leaps in life and business often come from a willingness to get uncomfortable. Investing in the person you need to become to achieve your dreams is a big part of the process.

Laura Khesin has known this firsthand for a while now. As the visionary behind her budding empire, Society Beauty Bar, her bold decisions and high tolerance for self-investment have stretched and challenged her, transforming big risks into even bigger returns.

In this episode of She Thinks Big, Laura discusses her journey of turning strategic risks into remarkable success, from her early days as a real estate investor to building her thriving salon business. You’ll learn how she courageously navigated major financial commitments to not only grow her business, but also to grow as a leader.

3:10 – How taking a big risk on herself led to Laura’s business and how it (and she) evolved afterward

9:18 – Why high risk tolerance proved key to Laura’s entrepreneurial growth

12:22 – The crucial difference between strategic investment and throwing money at problems

20:30 – Tangible and intangible outcomes for Laura since making big investments into her business

28:10 – What else defines higher-level leadership for Laura 

33:00 – Laura’s advice for anyone hesitant to make a big investment

Connect with Laura Khesin

Laura Khesin is the founder and chief stylist at Society Beauty Bar, a boutique salon with locations in the Boston area. After her sophomore year at Suffolk University, she decided to focus on becoming a stylist. She spent five years working for a salon before becoming an independent stylist. 

Then in 2017, Laura opened her first salon as a rental property in Arlington. Five years later, she pivoted to offering commission-based salons, which combined the best parts of being an independent stylist with the traditional commission salon model. Through Society, stylists enjoy the same benefits of independent contractors without the nuances of working for themselves and can grow their careers with freedom and a salon family that supports them in their aspirations.

Society Beauty Bar | Instagram | Facebook 

Follow Laura on Instagram, LinkedIn, and TikTok

Mentioned In Decision Diaries: How Laura Khesin Took $30K Leaps to Grow Her Business

She Thinks Big by Andrea Liebross

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Activator is a half-day intensive that helps high-performing women like you get out of strategy limbo and into smart, efficient action fast. We'll reverse engineer your next chapter with clear goals, a custom roadmap, and simplified priority so you can gain traction. 

Get in the next Activator Intensive at andrealiebross.com/activator, so you can leap, not just step, toward making that vision a reality.