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You Don’t Need a Business Coach, You Need a Strategic Thought Partner

You Don’t Need a Business Coach, You Need a Strategic Thought Partner

Update: 2025-09-23
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The world is saturated with business coaches who each have their own rulebook and system. But what if all that information isn't actually what you need?

True growth doesn’t come from another person telling you what to do or handing you a playbook. Instead, it comes from powerful questions, reframing perspectives, and unlocking the answers you already have inside of you.

In this episode of She Thinks Big, you’ll be challenged to look beyond the conventional definition of a coach and consider the role of a strategic thought partner. Drawing inspiration from figures like Ted Lasso and Mr. Miyagi, I’ll teach you how a strategic thought partner helps you see the bigger picture, cut through the noise, and move forward with clarity and confidence.

2:22 – The distinction between a coach and a strategic thought partner

6:33 – Example of the power of perspective that a strategic thought partner can provide

7:55 – How coaching skills aren’t industry-specific

9:30 – More examples of the benefits of having strategic thought partners in your corner

11:29 – The role a strategic thought partner should play for you 

13:54 – Your next steps to gain the clarity and perspective you need


Mentioned In You Don’t Need a Business Coach, You Need a Strategic Thought Partner

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Activator is a half-day intensive that helps high-performing women like you get out of strategy limbo and into smart, efficient action fast. We'll reverse engineer your next chapter with clear goals, a custom roadmap, and simplified priority so you can gain traction. 

Get in the next Activator Intensive at andrealiebross.com/activator, so you can leap, not just step, toward making that vision a reality.

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You Don’t Need a Business Coach, You Need a Strategic Thought Partner

You Don’t Need a Business Coach, You Need a Strategic Thought Partner

Andrea Liebross - Smart strategy + real life: for women growing businesses that integrate with life, not compete with it.