EPISODE 171 | Guest: Melissa Sartin, senior creative content artist for Visix

Displaying data on digital displays is a powerful way to keep your audience informed, from showing KPIs and production metrics to progress on company-wide initiatives. But how should you design these messages? What are some of the considerations to keep in mind when trying to make complex information understandable and engaging for your audience?

It’s more complex than a simple text message, but when done right, data-driven content is inherently eye-catching and incredibly useful. This episode breaks down the key design considerations to ensure your data is not just seen but understood in a matter of seconds.

• Learn to avoid the most common design mistakes, like information overload.


• Discover how to intentionally use color, contrast and motion for maximum impact.


• Understand the differences between data visualizations and data mapping.


• Get tips on using color and visual hierarchy to "tell a story" with your data.


• Explore the first steps for success, from planning your goals to testing designs on screen.

See the full transcript HERE

Get more digital signage design advice in our Masterclass Guide 4: Digital Signage Design HERE