EPISODE 180 | Guest: Debbie DeWitt, marketing communications manager for Visix

This episode explores the critical role digital signage plays in bridging communication gaps and energizing public participation in local communities. Moving beyond static posters and outdated bulletin boards, we discuss how dynamic, real-time displays can be a game-changer for promoting local happenings, increasing attendance, and fostering a stronger sense of community identity.

We delve into actionable strategies and content examples for public-facing screens in various settings, including government buildings, libraries, and chambers of commerce. From engaging residents with civic information and interactive wayfinding to supporting the local economy and disseminating critical public health and emergency alerts, discover how to leverage visual communications to inform, connect, and inspire your community.

• Learn strategies for promoting local events with dynamic schedules, countdowns, and QR codes.


• Understand how institutions can use real-time updates, policy summaries, and interactive wayfinding for civic engagement.


• Discover content ideas that build community pride, like local hero spotlights and showcasing arts/culture.


• Get tips for using digital signage to support the local economy with dynamic job boards and "shop local" campaigns.


• Explore best practices for critical and emergency communications, focusing on public health and accessibility.

See the full transcript HERE

Get more content ideas in our Free Digital Signage Content Guide HERE