In this episode of the Mobile DJ Mastery Podcast, DJ2FOUR7 welcomes Euan Lawrence from Tartan Entertainment as he shares his inspiring journey from nightclub promoter to a successful wedding DJ and entrepreneur. Euan discusses the pivotal moments that shaped his career, including his initial foray into DJing, the challenges he faced, and the innovative strategies he employed to grow his business. Euan highlights the importance of networking, social media, and investing in high-quality content, which led to remarkable opportunities, including a feature on a Times Square billboard. 

KEY TAKEAWAYS

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  Networking is Crucial: Building relationships within the DJ and wedding industry can lead to significant opportunities, including high-profile gigs and destination weddings.

  
  


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  Invest in Quality Content: Creating high-quality videos and marketing materials can set a business apart from competitors. Investing in professional videography helped establish a strong brand presence and attract more clients.

  
  


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  Adapt and Evolve: Transitioning from nightclub DJing to corporate and wedding events requires adaptability. Embracing new opportunities and being open to change can lead to growth and success in different markets.

  
  


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  Leverage Social Media: Utilizing social media effectively can enhance visibility and attract clients. Engaging content, such as showcasing unique experiences (e.g., a video in Times Square)

  
  


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  Streamline Operations: Implementing tools like Studio Ninja can significantly improve efficiency in managing bookings, contracts, and client communications. 

  
  

BEST MOMENTS

"I was a nightclub promoter, right? That's how it started. And, um, guy came to me, he was opening a bar and he's like, Oh, I need some DJ."

"I just straight up lied to the guy's face. I was like, yeah, I'm a DJ. I mean, I'd never DJ'd in my life."

"The key thing to take from all that rambling was, if anyone's even still listening, is the investment."

"Perception, mate. Cost me $50 to get your video on Times Square?"

"It's all been through people that have known me, seen me in clubs maybe before, seen me do weddings now, trust the reputation." 

EUAN LAWRENCE Instagram

https://www.instagram.com/euanlawrence

TARTAN ENTERTAINMENT Instagram

https://www.instagram.com/wearetartan

OUR SOCIAL LINKS

https://dj2four7.com/

https://www.instagram.com/dj2four7/

https://www.instagram.com/mobiledjmastery/

https://www.tiktok.com/@2four7dj

HOST BIO

With over 20 years in the entertainment industry, DJ 2FOUR7 brings a wealth of experience to this podcast. From DJing in bars, clubs, and festivals to hosting nightclub events and promoting large-scale festivals, DJ 2FOUR7 has done it all. As one of the first urban promoters to launch an international independent festival in Malta, he also built and managed his own distribution and marketing business. During the lockdown, DJ 2FOUR7 created a groundbreaking pop-up DJ concept that achieved massive online success. Today, he leads a thriving entertainment business specialising in weddings and corporate events. Combining innovation, passion, and humour, DJ 2FOUR7 is the ideal guide to help aspiring DJs elevate their careers.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/