Samuel Hess is one of the Co-Founders of Drip Agency, a digital agency from Germany that specializes in Conversion Rate Optimization for e-commerce stores. Since starting, they've scaled to +45 employees and landed huge clients in the e-commerce sphere. Meanwhile, Samuel has amassed +40.000 followers on LinkedIn due to his amazing CRO content and resources. In this episode we dive deep into CRO, exploring What to test, How to test, How long to test, and even did a live breakdown of two e-commerce stores. Enjoy!

Timestamps:
00:00 Chief Experimentation Officer
0:36 Background
2:09 Why CRO?
4:14 How important is CRO?
7:13 Benchmarks & Metrics
9:18 Starting out with CRO
14:41 How long does it take to run a test?
15:50 Samuels’ framework for figuring out what to test
17:37 Counterintuitive results
18:40 Creating a hypothesis
21:17 Choosing what (and who) to follow
22:54 Running experiments
27:35 Summing up
29:19 Running multiple tests at the same time
30:30 Test Results: Product Pages
37:33 Test Results: Navigation
39:03 Test Results: By Now Pay Later
40:42 Live website analysis #1: Noirfonce.eu
50:58 Live website analysis #2: Schuh.eu
54:17 “The more you tell, the more you sell”?
58:30 “Ugly” vs. “Pretty” e-commerce sites?
1:00:20 Temu walkthrough