I denne episode fik vi besøg af Liyana Norkaityte, der til dagligt arbejder som E-Commerce Director hos danske SOUNDBOKS. Vi kom vidt omkring deres e-commerce setup, kunderejser og vækststrategier, og uanset om du er en håbefuld iværksætter eller en erfaren e-commerce profil er denne episode spækket med værdifulde takeaways og indsigter.

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Timestamps:

00:41 Intro
2:35 B2B
3:12 Working @ SOUNDBOKS
5:20 The E-commerce setup
8:02 Nailing the customer experience
10:58 Measurement
12:35 Qualifying relevant traffic
14:35 Collaboration between departments
16:26 A/B testing and tweaks
17:50 Cross-functional teams
20:06 Growth
22:22 Re-Commerce
24:35 Customer acquisition
26:30 Celebrities with SOUNDBOKS
28:10 International retailers
31:01 Upsell / Cross-sell, and product development
33:16 The SOUNDBOKS app
36:15 Navigating the e-commerce landscape
40:05 What does it take to succeed in e-commerce?
42:43 Being the youngest in a digital company.