Emilia Lindfors er Head of Marketing & E-commerce hos den danske skønhedsgigant Luxplus, som omsatte for over 300 millioner i 2023. I denne episode dykker vi ned i abonnementsvirksomhedernes verden og lærer, hvad der får dem til at tikke (og lykkes) og hvad "normale" e-commerce virksomheder kan lære af dem.

-----------------------------------------------

Find Luxplus her:
- Website: www.luxplus.dk/
- Instagram: luxplus

-----------------------------------------------

Timestamps:

00:00 Welcome
0:54 On joining Luxplus
2:39 Target audience & customer journey
5:04 Free trials & churn rates
6:53 Marketing & growth
10:07 Emilia’s team
11:35 Conversion Rate Optimisation
12:35 Emilia’s management style
14:40 Importance of retention
15:40 On personalisation & AI
18:31 On retention
23:25 On measurement
25:38 Subscription businesses in 2024
28:51 Starting a subscription business
32:00 Marketing channels
35:30 Native social media ads
39:20 Insights to “normal” e-commerce businesses
41:03 Customer feedback
42:45 On giving discounts