E197: Tim Fairs - The Future Of Retail. Ex ProCook, Clinton’s and McColl’s Retail Group. Improving The In-Store & Online Experience
Description
It’s time to take a deep dive into the future of retail and what that means for your eCommerce store.
With nearly 30 years under his belt, Tim Fairs brings invaluable insights from his experience with top brands like ProCook, Virgin, Clinton's, Currys and Sainsbury's.
Together, Richard and Tim tackle persistent customer experience issues — from the frustration of encountering unhelpful store staff pushing unnecessary products to the importance of a knowledgeable and motivated team.
They explore how in-store experiences could be vastly improved by integrating the advantages of online shopping, including personalised customer journeys and real-time product information through QR codes.
Tim shares intriguing stories about rebranding initiatives for PC World and Currys that revolutionised their sales and customer perception. Listeners will also hear about the evolving dynamics of in-store and online retail, especially against the backdrop of COVID-19.
Finally, Tim reveals actionable strategies to enhance conversion rates and personalise customer interactions, ensuring a seamless and engaging retail experience across all channels.
Tune in to gain a wealth of knowledge from Tim Fairs on creating impactful, customer-centric retail experiences and staying ahead in the ever-changing world of eCommerce. Don’t miss out on this thought-provoking episode packed with professional insights and practical advice!
Topics Covered:
00:00 - Richard chats with Tim Fairs on UK high street trends, in-store experiences and brand strategies
05:39 - Change in buyer behaviour
08:07 - Taking cinema breaks resets the busy mind effectively
10:59 - Differentiate store experience, staff expertise and online presence
15:51 - Combine online benefits and immersive in-store experiences.
18:59 - QR codes enhance in-store experience with information
26:18 - Restarted brand focusing on post-purchase customer experience
33:18 - Ensure product availability, delivery and finance options
35:53 - Retail and eCommerce conversions differ vastly; improve usability
41:57 - ProCook steak knives essential for Sunday dinner
45:20 - Out-of-town retailers return to central high street
47:01 - Merge online and in-store shopping benefits seamlessly
49:32 - Book recommendations
United States
