DiscoverModern Direct Seller PodcastE250: How to Balance Building Relationships and Automating Marketing in Direct Sales
E250: How to Balance Building Relationships and Automating Marketing in Direct Sales

E250: How to Balance Building Relationships and Automating Marketing in Direct Sales

Update: 2025-08-19
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Description

In this episode of the Modern Direct Seller Podcast, we’re hanging out with three of our Academy VIP members—Cindy Ortiz, Mary Sarah Hoole, and Amy Colbert—for a real, behind-the-scenes chat on balancing relationships with marketing automation. From in-person events and referrals to websites, lead magnets, and email marketing, they share what’s actually working for them right now. We talk about showing up authentically, focusing on consistency (not perfection), and building a business that feels sustainable without relying only on social media. It’s packed with ideas and encouragement you can put into action today!

 

Want to connect with today’s guests? You’ll find Cindy at cindyortiz.net, Amy over at amycolbertbeauty.com, and Mary Sarah at legallyscented.com. Be sure to check them out and see how they’re building their brands in their own unique ways!


Time-Based Notes:

0:36 Meet Cindy Ortiz, Mary Sarah Hoole & Amy Colbert

4:50 Most Successful Sales Strategies

9:36 How These Direct Sellers are Using Oh My Hi

17:12 Tips to Grow Your Audience

25:42 Advice for New Direct Sellers

37:05 Biggest Wins as Academy VIP Members

44:39 Fave Office Supplies & How to Connect

50:10 Sponsor Message 


Show sponsored by CinchShare: The number one most trusted social media scheduling tool for direct sellers. Start your 60 day trial today with coupon code KEYBOARD60 and spend less time posting and more time socializing! 


Get the full show notes at https://moderndirectseller.com/episode250

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E250: How to Balance Building Relationships and Automating Marketing in Direct Sales

E250: How to Balance Building Relationships and Automating Marketing in Direct Sales

Becky Launder