E54. James Vivian on Building a Beauty Business That Lasts
Description
In this episode of the Beauty Business School Podcast, Kimberley sits down with James Vivian, a business expert who’s rebuilt clinics from the ground up and knows what it takes to thrive in the beauty industry.
James shares the hard truths no one talks about: late nights, burnout, and trying to do everything yourself. He’s faced the chaos of running a clinic during COVID, managing clients and staff, unitl he realised that creating systems and structure is what keeps a business running.
They dive into:
🛠️ How to build a business that actually works, even when life gets chaotic
💬 Turning client experiences into loyalty, it’s not just about the treatments
🔥 Navigating ethical marketing and APRA guidelines
🧠 Avoiding burnout and showing up for your clients and team
🤝 The power of community: leaning on peers, mentors and other business owners when times get tough
James shares insights on growing your salon, keeping clients for life and building a business that supports you as much as your clients.
Follow James on Instagram: @JamesVivian



