DiscoverBeauty Business SchoolE56. Madi Cured on How She Went Viral, Built a Massive Waitlist & Leveraged the Haters
E56. Madi Cured on How She Went Viral, Built a Massive Waitlist & Leveraged the Haters

E56. Madi Cured on How She Went Viral, Built a Massive Waitlist & Leveraged the Haters

Update: 2025-12-07
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In this episode, Maddie Cured shares her journey from starting a home salon to becoming a viral sensation in the beauty world. Maddie went from practicing nails on her bathroom floor at 13, to starting her business from home during COVID and now runs a cult following nail business with over 550 people on her waitlist.

Maddi shared how she figured out the right pricing for her services, the strategies that helped her content go viral, and how she deals with trolls and online negativity.

We went really deep in this episode:

🎀 Mental breakdowns and burnout - “When I first started doing all the content creation… eventually, yeah, I had a full mental breakdown.”

🎀 Charging your worth as a nail tech - “I did a $50 price increase… if they leave, they leave. I’ll get new ones.”

🎀 Navigating haters online and turning them into viral content - “I now have a folder… My Favourite Hate Comments. Sometimes I sit there with my mates and laugh.”

🎀 Building a business that thrives on social media virality and client trust - “I have clients who’ve never met me, and that’s like our fourth appointment… they’ll say, ‘I saw you were talking about this.’”

Maddie is proof that being yourself, showing up consistently and standing firm in your worth can build a business that doesn’t just survive.. it thrives.

If you’re a beauty business owner trying to attract your dream clients, charge what you’re worth, and grow with confidence, this episode is a must-listen.

You can find Maddi here: https://www.instagram.com/madi_cured/

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E56. Madi Cured on How She Went Viral, Built a Massive Waitlist & Leveraged the Haters

E56. Madi Cured on How She Went Viral, Built a Massive Waitlist & Leveraged the Haters

Kimberley Haworth