EP 70- From Posting for Fun to Leading a Coaching Business w/ @awholelottahealth
Description
In this episode of the Believing and Achieving podcast, I sat down with Casey Purlia Johnson, the fitness coach and creator behind @awholelottahealth.
We talked about her full journey—from her personal transformation with fitness to building a coaching business that now supports hundreds of women around the world. Casey shared how she went from posting on TikTok to becoming a certified trainer, signing her first clients, and eventually scaling a team.
We also dove into the real challenges of building a coaching business, including imposter syndrome, learning to lead, and staying authentic in an industry that often rewards aesthetics over depth. If you’re a coach, a creator, or someone looking to build something meaningful, this episode is for you!
Chapters
00:00 Introduction to Casey Johnson and Her Journey
08:49 The Transformative Power of Coaching
19:23 Building Community and Authentic Connections
21:41 Content Creation: From TikTok to Client Relationships
25:41 Nutrition Insights: What I Eat in a Day
26:25 Scaling Your Coaching Business
29:40 Systems and Tools for Business Efficiency
31:58 Transitioning from Coach to Business Owner
34:55 The Importance of Empathy in Coaching
36:00 Overcoming Imposter Syndrome
38:24 Empowering Women in Fitness Coaching
39:56 Authenticity and Consistency in Building a Business























