EP11. Harnessing the power of an established 500-year heritage brand
Update: 2022-09-15
Description
Tamira Hamden is a Level C-certified brand strategist, currently Head of Brand and Digital Communications at Oxford University Press. Tamira has a background in community, content and digital marketing.
In this episode, Zeenat sits down with Tamira to discuss how heritage brands can harness the power of an established brand in order to find a place in the 'new world'.
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