How MIT builds an authentic online community of over 6 million
Description
The former award-winning journalist turned Social Media Director at MIT, Jenny Li Fowler, spoke to us about how she cultivates an online community of over 6 million…and counting.
In this episode, we explore what building an iconic higher education brand, like MIT, takes, and how Jenny and her team engages with such a large audience. Jenny highlighted the importance of not only speaking, but listening to your community, and how to make sure social media managers are granted a seat at the senior leadership table.
Social media has not always been prioritised at universities, but through our conversation with Jenny, we hope you feel just as motivated as we did to ensure that they are not left out of the leadership conversation. We’re excited to unpack her wisdom and advice for others also wanting to excel in higher-ed social media.
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