DiscoverThe Brand Education PodcastEP8. Creating powerful brand campaigns that deliver meaningful impact
EP8. Creating powerful brand campaigns that deliver meaningful impact

EP8. Creating powerful brand campaigns that deliver meaningful impact

Update: 2022-06-16
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Johanna Lowe is Chief Marketing and Communications Officer at the University of Sydney and is well-versed in building brands that stretch beyond advertising. With a background in the corporate world, her experience in HE over the past 9 years has seen her deliver groundbreaking and effective campaigns that continually build upon a united, master brand strategy for the institution.


In this episode, Zeenat sits down with Johanna to discuss purpose-driven, meaningful brands and how these strategies - driven by visionary CMOs - can articulate the value of the university to society in an impactful way.

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EP8. Creating powerful brand campaigns that deliver meaningful impact

EP8. Creating powerful brand campaigns that deliver meaningful impact

The Brand Education