EP12. Building a Purposeful Brand With a Distinct Sense of Authority
Update: 2023-03-23
Description
Mark currently leads the Strategic Communications and Marketing at The Alan Turing Institute, where he also plays a crucial role in building the Institute's brand and reputation across the globe. Mark works closely with university partners and influential connections in industry, academia, research, and government highlighting the Institute’s research impact. Mark is also a key member of the Institute's leadership team.
In this episode, Zeenat chats with Mark to discuss how to build a purposeful brand with a distinct sense of authority. They also explore how the value a brand like The Alan Turing Institute brings to the community it serves.
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