EPISODE 39 - The Power of Video in Sales: Overcoming Apprehension and Increasing Engagement
Description
Jamie Shanks, Founder & CEO of Pipeline Signals and Get Levrg, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life”, he's trained 250,000+ professionals globally for industry giants like Microsoft and Oracle.
Amar Sheth, Co-Founder & COO of Pipeline Signals, specializes in scaling pipelines for revenue teams through Signal Sales Intelligence. His expertise in training and data analytics has significantly improved pipeline and win rates for over 500 global customers, including Microsoft and Intel.
About the Guest(s):
Garren Parkins is the founder and CEO of Deskrig, a virtual sales enablement platform. With years of experience in virtual sales roles, Garren has developed expertise in using the power of video to effectively execute virtual sales strategies. He has helped numerous sales professionals improve their video presence and leverage video to enhance their prospecting efforts.
Summary:
In this episode, Amar Sheth and Jamie Shanks interview Garren Parkins, the founder and CEO of Deskrig, about the power of video in sales prospecting. Garren shares his insights on why people are apprehensive about appearing on video and how to overcome this fear. He emphasizes the importance of both the content and presentation of videos and provides practical tips for improving video presence. Garren also shares his personal testimony of how video transformed his own sales career and helped him secure deals with global companies. The episode concludes with a discussion on the hardware and software tools necessary for successful video presentations.
Key Takeaways:
- Many people are apprehensive about appearing on video due to a fear of seeing themselves recorded and a lack of experience in recording. Overcoming this fear requires practice and a shift in mindset.
- The way you present yourself on video is crucial. Emulating the production quality and camera angles of professional videos can help create a more engaging and authentic presence.
- The content of your videos should focus on providing value and sharing your unique perspective. Even basic knowledge can be valuable to someone who knows nothing about a particular topic.
- Garren's personal testimony demonstrates the transformative power of video in sales. By improving his video presence, he was able to overcome initial gatekeeper barriers and secure deals with global companies.
- Investing in the right hardware, such as a teleprompter, camera mount, and microphone, can significantly enhance the quality of video presentations. Additionally, exploring software options like
Connect with Jamie, Amar, and Garren Parkins
- Jamie Shanks: https://www.linkedin.com/in/jamestshanks/
- Amar Sheth: https://www.linkedin.com/in/amarsheth/
- Garren Parkins: https://www.linkedin.com/in/garrenparkins/
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