About the Hosts:

 

Jamie Shanks, Founder & CEO of Pipeline Signals and Get Levrg, specializes in optimizing offshoring for profit growth. With a background in leading “Sales for Life”, he's trained 250,000+ professionals globally for industry giants like Microsoft and Oracle.

 

 

About the Guest(s):

 

Murray Pearce is the Managing Director of Bright Cyber, a cybersecurity partner based in London, UK. With a background in sales and marketing, Murray brings a wealth of experience navigating the evolving landscape of account-based and account-based sales.

 

 

Summary:

 

In this episode of the Get More At Bat podcast, host Jamie Shanks and guest Murray Pearce delve into the challenges of cutting through the noise in a world saturated with content. They explore the importance of personalization, avoiding industry jargon, and the power of engaging with customers on a human level. The conversation highlights the need for senior leadership to remain customer-facing and actively participate in social selling efforts, ultimately enhancing relationships and driving business growth.

 

 

Key Takeaways:

 

• Personalization and simplicity are key to cutting through content overload.


• Use plain language and avoid industry jargon to connect with customers effectively.


• Senior leadership involvement in content creation can foster better customer relationships.


• Social selling provides a valuable opportunity to engage with customers on a personal level.


• Consistent and persistent efforts in social selling can yield significant results for businesses.

 

 

Connect with Jamie and Murray Pearce

• Jamie Shanks: https://www.linkedin.com/in/jamestshanks/


• Murray Pearce: https://www.linkedin.com/in/murraypearce/

 

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