EPISODE 55 - Building Thought Leadership for Sales Excellence
Description
Jamie Shanks, the Founder and CEO of Pipeline Signals and Get Levrg, is an expert in enhancing offshoring to drive profit growth. With a history of leading "Sales for Life," he has trained over 250,000 professionals worldwide for major corporations such as Microsoft and Oracle.
Amar Sheth, Co-Founder & COO of Pipeline Signals, specializes in scaling pipelines for revenue teams through Signal Sales Intelligence. His expertise in training and data analytics has significantly improved pipeline and win rates for over 500 global customers, including Microsoft and Intel.
About the Guest:
Ben Albert is a multifaceted professional with a passion for connecting individuals with knowledge and solutions. He is the founder of Real Business Connections, a marketing service for podcasters, and a networking mastermind. Ben thrives on fostering meaningful relationships and sharing valuable insights to help others succeed in their endeavors.
Episode Summary:
In this episode of the Get More at Bats podcast, Amar Sheth and Jamie are joined by Ben Albert from Real Business Connections. The conversation heads into the importance of being a media company first and foremost, highlighting the power of personal conviction, building relationships, and establishing thought leadership. Ben emphasizes the significance of finding one's unique combination to unlock success in sales and the importance of blurring the lines between marketing and sales to create a seamless customer experience.
Key Takeaways:
- Salespeople are encouraged to see themselves as media companies first, leveraging personal conviction, personality, and unique values to stand out in a competitive market.
- Being the center of gravity for your audience and creating valuable relationships can differentiate sales reps in an era where traditional aggressive sales tactics are less effective.
- Empowering team members to engage in social selling, thought leadership and relationship building can lead to increased inbound leads, stronger brand presence, and higher customer retention rates.
- Success in sales is not about following a one-size-fits-all approach but rather finding your own unique combination of strategies and approaches that resonate with your audience.
- Building personal connections and sharing authentic stories can be a powerful way to connect with prospects and create lasting relationships that drive sales success.
Connect with Jamie, Amar, and Ben Albert:
Jamie Shanks: https://www.linkedin.com/in/jamestshanks/
Amar Sheth: https://www.linkedin.com/in/amarsheth/
Ben Albert: https://www.linkedin.com/in/realbenalbert/
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