DiscoverEffectv In FocusEffectv In Focus: Automotive Marketing Strategies from a Leader in Collector Cars
Effectv In Focus: Automotive Marketing Strategies from a Leader in Collector Cars

Effectv In Focus: Automotive Marketing Strategies from a Leader in Collector Cars

Update: 2020-12-17
Share

Description

OVERVIEW:

For nearly 50 years, car enthusiasts and collectors from all over the world have flocked to Barrett-Jackson auctions, but like many automotive sellers, the Barrett-Jackson team had to pivot in 2020. "The World’s Greatest Collector Car Auctions®," produced by the Barrett-Jackson team typically brings together car buyers and sellers to sell hundreds of cars each auction. Now, they’re adopting a range of innovative strategies to reach car buyers in search of the most sought-after, unique and valuable autos. 

A+E’s (FYI & History) Craig Jackson, Chairman and CEO of the Barrett-Jackson Auction Company will share his insights and experience on staying relevant during uncertain times and how his company was able to bring collector car inventory to the living rooms of potential buyers. You don't want to miss this!

ABOUT CRAIG:
 
As Chairman and CEO of the Barrett-Jackson Auction Company, Craig Jackson has earned a reputation as one of the world’s most respected collector car and restoration experts. Growing up in the family business gave Craig the opportunity to develop the expertise that has helped propel Barrett-Jackson’s evolution into the world’s leading collector car auction and automotive lifestyle event. Craig Jackson’s dedication to the success and traditions of his family-owned company illustrates true loyalty to family values, hobbyists and the collector car enthusiasts around the globe that have made Barrett-Jackson a world-class automotive lifestyle event. 



Comments 
00:00
00:00
x

0.5x

0.8x

1.0x

1.25x

1.5x

2.0x

3.0x

Sleep Timer

Off

End of Episode

5 Minutes

10 Minutes

15 Minutes

30 Minutes

45 Minutes

60 Minutes

120 Minutes

Effectv In Focus: Automotive Marketing Strategies from a Leader in Collector Cars

Effectv In Focus: Automotive Marketing Strategies from a Leader in Collector Cars

Host: James Rothwell