Effectv In Focus: Election 2020 - Political Strategies for All Marketers
Update: 2020-06-04
Description
As political marketers prepare for presidential election year 2020, the COVID-19 pandemic has shaken up the nomination process with several states postponing primaries. As political advertising ramps up, there are several TV advertising strategies to take into consideration to increase a candidate’s chances of a win.
WHAT YOU’LL LEARN:
- How to put data insights to work for campaigns
- What strategies the political experts are implementing and how they're adapting to today’s environment
- How to gain momentum in a close race
YOU'LL HEAR FROM:
- Leah Casterlin, Partner & Co-founder, Media Fortitude Partners
- Kyle Roberts, Owner, Smart Media & CEO, Advertising Analytics
- Dan Sinagoga, VP, Political Advertising, Effectv
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