OVERVIEW

The media landscape is overflowing with content and viewership trends have evolved. Meantime, advertisers in the media and entertainment industry are faced with managing the logistics of promoting TV shows and movies to their audiences amid production challenges, moving schedules, and new release strategies. But the show must go on! Learn about the future of TV show and movie production as well as the unique strategies media and entertainment-focused advertisers are using to promote content to audiences. You don’t want to miss this!

YOU'LL HEAR FROM 

Randall Winston, Producer and Director of many beloved comedy series including Grace & Frankie, Scrubs, Cougar Town, and Spin City

John Collins, Managing Director, Broadcast & iTV, Media Storm

James Rothwell, VP, Brand, Agency & Industry Relations, Comcast Advertising