In Focus Special Edition: Pride Beyond a Logo
Description
Companies and brands across the globe often take part in LGBTQ+ Pride celebrations . While it’s meaningful to see allyship and support from their platforms, advocacy and showcasing authentic and diverse representation are important as well. There’s a fine balance between meaningfully celebrating Pride as an organization and performative marketing that falls short.
Effectv hosted a conversation to discuss sustainable solutions for how organizations can genuinely show Pride and support the LGBTQ+ community all year long.
You'll Hear From:
1. Paul Martecchini, VP, Brand Marketing, Comcast Advertising
2. Jose Velez Silva, VP, Multicultural IMC Brand Marketing, Xfinity
3. Ayiko Broyard, Executive VP, Group Account Director, Walton Isaacson
United States
