Effectv In Focus: Today's TV Viewership Trends
Update: 2020-04-23
Description
Amid the quarantine and economic slowdown, there are numerous factors impacting the way in which consumers are engaging with your brand. Some categories more than others are feeling the impact on their businesses but all should be aware of how TV consumption is shifting to inform your marketing strategy, both now and in the future.
IN THIS WEBCAST YOU’LL LEARN:
- The latest trends in terms of overall TV viewership and where audiences are showing up while sheltered in place
- How tentpole events like sports are being replaced by other programming
- Audience-buying techniques that can help both branding and mo re targeted campaigns
YOU'LL HEAR FROM:
- Andrea Zapata, VP, Data Innovation & Insights, Effectv
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