Elan and Kiki, Co-Founders at Sourmilk
Update: 2025-09-11
Description
Elan and Kiki are the Co-founders at Sourmilk, a modern Greek-style yogurt made for your gut.
WHAT WE GO OVER:
- Co-Founders' origin story at Stanford
- Cease & Desist, Benny -> Sourmilk
- The bet on yogurt, reverse engineering the product to truly support gut health
- The Sourmilk "Drug Deal Model" - 5k units in 7 weeks!
- Who the founders look up to
- The dairy company they think gets acquired next
CONNECT WITH US:
- Connect with Vasa on Linkedin
- Connect with Elan and Kiki on LinkedIn
- Perfy's website
- CPGSPN by Growthbuster, a CPG newsletter with a sports theme
- Check out Sourmilk
SPONSOR:
Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage brands grow. Check out Growthbuster's newsletter, CPGSPN here.
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