In this episode of Food Chained, Vasa interviews Nicky Seaman, founder of Freestyle Snacks, discussing her journey in the food industry, the creation of her innovative snack products, and the challenges and successes she faced during the pandemic. Nicky shares insights on retail strategies, the importance of packaging, and her latest product launch of pickle chips. The conversation also explores personal growth, the importance of following through on commitments, and the future of food trends. NOTE: The audio is a bit spotty, but Nikki drops some amazing information. 

WHAT WE GO OVER:

• The idea behind Freestyle Snacks 
• Scrappy, winning retail strategies
• How Nicky's experience at Whisps helped her launch her own brand
• What drove the recent launch of pickle chips?
• The importance of packaging in attracting new consumers
• How to leverage exclusivity with retailers
• Nicky's superpower
• Growing trend of pickles in the food industry.
• Growth during the holidays

CONNECT WITH US:

• Connect with Vasa on LinkedIn
• Connect with Nikki on LinkedIn
• Perfy's website
• CPGSPN by Growthbuster, a CPG newsletter with a sports theme
• Check out Freestyle Snacks

SPONSOR:

Food Chained is a Perfy podcast brought to you by Growthbuster. Growthbuster is a team of creatives and strategists that help food & beverage brands grow. Check out Growthbuster's newsletter, CPGSPN here.