DiscoverFinally SeenEmbracing Identity and Purpose in the Franchise Space with Liberty Bernal
Embracing Identity and Purpose in the Franchise Space with Liberty Bernal

Embracing Identity and Purpose in the Franchise Space with Liberty Bernal

Update: 2025-06-30
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Description

In this week’s episode of the Finally Seen podcast, our guest is Liberty Bernal, a franchise expert and a passionate advocate for women’s wellness. From becoming the youngest female franchisor in the U.S. to launching a collective that empowers pre-teen girls, Liberty’s story is one of bold vision, purpose-driven pivots, and strategic growth.

In this episode, we explore:

  • Why franchising can be a smarter path than starting from scratch
  • What it’s like to lead in male-dominated industries
  • How personal identity plays into business success
  • The mindset tools young girls need to thrive

If you’re navigating reinvention, visibility, or leadership in your own life, this one’s for you.


This episode is sponsored by:

Bobelo (Use code ChrissyBernal15% at checkout to get 15% off!)


Bio:

Liberty Bernal is a seasoned entrepreneur, franchise strategist, and business coach with over 25 years of experience across every corner of the franchise world, from multi-unit franchisee to franchisor, supplier, and consultant. Recognized as the youngest female franchisor in the early 2000s after launching and scaling Liberty Fitness to 65 locations, Liberty now guides professionals in finding franchise opportunities that align with their passions, goals, and lifestyles. Through her extensive network and personalized approach, she helps clients navigate the franchise landscape with confidence and clarity, all while empowering leaders to unlock their full potential and build businesses that truly fit their lives.


Website: https://libertybernal.com/

LinkedIn: https://www.linkedin.com/in/libertybernal/

Instagram: https://www.instagram.com/libertybernalcoaching


Strong Body Collective

Website: https://bio.site/strongbodycollective

Instagram: https://www.instagram.com/thestrongbodycollective


beabetterbrand.com/

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Embracing Identity and Purpose in the Franchise Space with Liberty Bernal

Embracing Identity and Purpose in the Franchise Space with Liberty Bernal

Chrissy Bernal