In this week’s episode of the Finally Seen podcast, we sit down with Matthew Eric, a former elite soccer coach turned award-winning non-fiction writer who made the jump to become a fiction novelist. Matthew Eric shares what it means to rewrite your identity in real time. We explore the grit behind creative reinvention, the strategy behind a standout book launch, and the mindset it takes to evolve from nonfiction expert to fiction debut. Whether you’re pivoting your brand or plotting your own creative leap, this one’s packed with unfiltered insight, author wisdom, and soul-fueled strategy.

In this episode:

• How a soccer coach with bestselling playbooks became a fiction novelist
• The real fears that inspired The Glades, and how they became fuel
• What indie authors must know about marketing, book covers, and visibility
• How to let your brand evolve with your creative voice
• Tips for writing fiction that feels cinematic, gripping, and true
• What almost derailed the launch, and how he writes through creative resistance

This episode is sponsored by:

Bobelo (Use code ChrissyBernal15% at checkout to get 15% off!)

Bio:

Matthew Eric is an award-winning indie author for his Non-Fictional series "The Soccer Success PlayBook". He spent many previous years coaching, scouting, and recruiting top soccer players for college and professional clubs both in the United States and abroad. His books have been sold worldwide, which has enabled him to turn to other types of fictional writing as a career, specializing in the suspense and horror genres. His newest book entitled "The Glades" will be published in 2025 with many more to follow! 

Website: https://mattheweric.net/

Instagram: https://www.instagram.com/matthew.eric.author/

TikTok: https://www.tiktok.com/@Matthew.Eric.Author

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