Employer branding is not just about filling roles. It is about creating experiences that are authentic, transparent, and deeply connected to culture.

In this episode of Employer Branding Unfiltered, John Graham sits down with Shavonne Thomas to talk about her journey through talent acquisition into employer branding, with a focus on the pharmaceutical industry. Shavonne shares insights on building an Employer Value Proposition (EVP), the role of DEI in shaping culture, and why authenticity is non-negotiable.

They also explore the difference between employer branding and recruitment marketing, how cultural challenges impact employee experience, and the importance of community support for professionals in this space.

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🎧 Chapters:

00:00 Introduction to Employer Branding and Guest Introduction

02:52 Shavonne Thomas’s Journey in Employer Branding

05:56 Understanding Employer Value Proposition (EVP) and Its Importance

09:01 Current Trends and Challenges in Employer Branding

11:55 The Role of Diversity, Equity, and Inclusion in Employer Branding

14:46 Distinguishing Between Employer Branding and Recruitment Marketing

17:48 The Importance of Authenticity and Transparency in Employer Branding

20:56 Navigating Cultural Challenges in Employer Branding

23:44 The Future of Employer Branding and Employee Experience

26:57 Final Thoughts and Questions for Future Guests